Should a Small Business Website Show Prices?

How can a charity website get more enquiries and support?

A charity website can increase engagement by giving each main audience a clear route through the site. Someone looking for support has a different goal from somebody considering a donation, so both should be able to recognise their next step immediately.

Common actions might include:

• Get help.
• Make a referral.
• Donate.
• Volunteer.
• Fundraise.
• Partner with us.
• Contact the team.

These actions should use direct language that describes what happens next rather than vague buttons such as “Learn more” everywhere.

Should every visitor be sent to the same page?

No, a charity website usually serves several groups and should not force them all through the same generic journey. Separate routes make it easier for visitors to find information that matches their reason for arriving.

A service user may need eligibility information, opening hours and a referral form. A potential volunteer may need available roles, expectations and an application process. A donor may want to know what the charity does and how money will support its work.

Clear routes reduce the amount of searching somebody has to do before acting.

How important is the donation journey?

The donation journey is important when fundraising is a genuine objective of the charity website. The visitor should understand what they are supporting, where the donation process takes place and what happens after they click.

The Charity Commission advises people raising money online to be clear about the purpose of an appeal and to use reputable payment or fundraising systems. Its public guidance on raising money for charity also stresses that fundraising should be legal, open, honest and respectful.

A charity website should therefore avoid confusing donation journeys or unexplained links to unfamiliar payment pages.

Can too many calls to action reduce engagement?

Yes, too many competing calls to action can make a charity website harder to use. If every section asks visitors to donate, volunteer, subscribe, share, attend and contact the organisation at the same time, the important action can become less obvious.

Each page should have one primary purpose, with secondary actions used only where they genuinely help.

For example, a page describing a support service might prioritise “Request support”, while a volunteering page should prioritise the volunteering process rather than interrupting it with unrelated fundraising requests.

What information encourages people to make contact?

A charity website encourages contact when people understand what will happen after they enquire. Clear eligibility information, response expectations, contact methods and simple forms can remove uncertainty.

For service users in particular, avoid forms that request unnecessary information before the person understands whether the service can help.

Where appropriate, explain who will respond, typical response times and alternative contact methods for anyone unable to use the online form.

When does a charity website need redesigning?

A charity website may need redesigning when its structure no longer reflects how people actually use the organisation. Persistent problems such as confusing navigation, outdated content, poor mobile layouts and difficult enquiry journeys can prevent valuable services from reaching the people who need them.

JigiWeb provides charity website design focused on clear user journeys, accessibility, simple management and helping supporters, volunteers and service users find what they need. Registered charities receive a permanent 25% discount.

If your charity website is attracting visitors but people still struggle to donate, volunteer, enquire or find support, review the journey before simply adding more content.